On-Site Visits to Organic Spirits Makers
I’m trying to squeeze a visit or two to a couple of organic spirits makers during my trip to California wine country this month. Very few seem to be open to the public, which is a shame. When I have visited organic wineries in the past they have used the on-site experience to really educate consumers on what organic wine is, the certifications involved, and what separates the wines from their non-organic brethren. I think organic spirits have an even more difficult time with education and awareness because most people understand even less about the distillery process than they do about how wine is made, which probably has at least something to do with the fact growing grapes is considered far sexier than growing rye.
Of course, than dangers (and liability) of consumers taste-testing hard alcohol before getting back on the road is what makes it not an equal experience to tasting wine, but that hasn’t stopped the big distillers (like Maker’s Mark in Loretto, KY) from offering tours and some kind of on-site experience. Follow their lead, makers of organic libations!
on September 11th, 2010 at 8:24 am
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